Julia Paulucci

Pablo's Portfolio

About Pablo

Pablo is a multifaceted creative professional, working as a filmmaker, costume designer, art director, photographer, and editor. With extensive experience across these fields, Pablo required a portfolio that encapsulated all his work while reflecting his unique personal touch. Collaborating closely, we conceptualized and designed a comprehensive portfolio that meets his diverse needs

About the job

Pablo wanted a portfolio that not only showcased his professional work but also included an embedded e-commerce platform for his thrift store, Fratolish. The goal was to integrate all his ventures into a single, cohesive online presence. This specific page focuses on the portfolio, while the next page highlights the e-commerce integration.

Success metrics

Increased Project Opportunities: After the website launch, Pablo received significantly better project offers as it allowed him to effectively showcase his potential.

High-Profile Commercial Projects: The website enabled Pablo to secure commercial projects with two of Brazil’s largest banks: Itaú and Nubank.

Exclusive Production Team Invitation: The website led to an invitation for Pablo to join the production team of the renowned “Turma da Mônica” series.

Conversion Rate: To date, 100% of Pablo’s clients decided to hire him after viewing his portfolio on the website.

Product Design

I initially developed a portfolio for Pablo in 2019 using Blogger. Despite the platform’s limitations, we managed to create a functional and visually appealing site using pure HTML and CSS. With more experience and expertise, I later transitioned the portfolio to WordPress, providing greater flexibility and design capabilities.