As a PM in Unico, I led the end-to-end discovery and MVP launch of IDAge, an age verification solution designed to meet the complex requirements of Brazil’s ECA Digital law. By validating the concept with big players like OLX, I achieved 99,98% product accuracy and a 94% adherence, securing the initiative's continuity as a core business for the company.
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As a PM in Unico’s Incubation Zone, I lead the 0-to-1 discovery of disruptive projects in high-ambiguity markets like healthcare and data privacy. I validated new business lines by identifying 25% identity fraud rates in pilot programs and implemented AI automations that optimized operational efficiency across the company’s innovation portfolio.
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As the PM for IDSign, Unico's digital signature capacity, I led initiatives across international expansion, product migration, and architecture. I defined the GTM strategy for our first international market expansion, helped secure a multi-million MRR at risk of churn, and drove the roadmap for a platform that handles millions of transactions per month.
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As the PM for People, an HR PaaS that handles tens of thousands of digital employee admissions monthly, I led initiatives focused on legal compliance, process automation, and operational efficiency. I automated over a third of data entry via OCR, and launched UX improvements that cut related support tickets by more than half.
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As the APM for Auto, a market-leading platform in Brazil's vehicle sales ecosystem, I led projects across migration, growth, and discovery, managed a zero-churn product shutdown that generated significant seven-figure monthly savings, achieved a 22% adoption increase in our core sales flow, and cut document verification time by 50%.

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In my two years at Cerensa, an ESG SaaS startup, I transitioned from a support role to a strategic one by proactively identifying and solving key business gaps. I developed a company-wide communication plan, built product landing pages that increased lead conversion, and ran discovery sessions with big clients.

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At Volkswagen's RIO, I tackled the dual challenges of launching the new E-Fleet module and improving low B2C engagement. By defining the E-Fleet's brand and launch strategy while redesigning the B2C user journey, our team boosted B2C adoption by 40% and delivered a successful launch that beat lead generation goals by 25%.

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To help a local restaurant escape high commission fees from third-party platforms, I designed a independent delivery app from scratch. Following the Design Thinking process, I conducted user research and usability tests to develop the solution from low-fidelity wireframes to a complete high-fidelity prototype.

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To unify an artist's diverse body of work, I developed his portfolio, a product that evolved from a simple blog into a full-featured WordPress website. This process was purely collaborative, and its success was marked by landing clients like Itaú and Nubank and an invitation to join the production team for the 'Turma da Mônica' series.Read More

As my first end-to-end project, I developed a custom e-commerce solution for Fratolish, a thrift shop, to solve the owner’s challenge with high marketplace commission fees. Managed the project’s entire lifecycle, from ideation and development to its eventual sunsetting.Read More

As part of my UX/UI specialization, I designed a landing page and email campaign for SumUp micro-entrepreneurs to drive Pix adoption for their payments, with clarity as our core principle. Although it was a design-focused exercise, I was already exploring product-thinking skills that would become essential in my future as a PM.
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