Julia Paulucci

Pablo's Portfolio

About Pablo

Pablo is a creative force working across multiple disciplines as a filmmaker, costume designer, art director, photographer, and editor. His primary challenge was a fragmented professional identity.

About the job

He needed a central, cohesive digital hub that could not only showcase the depth of his work but also authentically reflect his unique artistic style. The goal was to create a tool that would open doors to higher professional opportunities.

Measuring Success

Increased Project Quality: Post-launch, Pablo reported receiving significantly better and more relevant project offers, as the portfolio effectively communicated the high quality of his potential.

Securing High-Profile Clients: The professionalism of the website was instrumental in helping him secure commercial projects with two of Brazil’s largest banks: Itaú and Nubank.

Prestigious Industry Recognition: The portfolio directly led to an invitation for Pablo to join the production team for the renowned “Turma da Mônica” series.

Unprecedented Conversion Rate: The ultimate metric of its effectiveness: to date, 100% of the clients who viewed Pablo’s portfolio on the website decided to hire him.

The Portfolio's Evolution

I initially developed a portfolio for Pablo in 2019 using Blogger. Despite the platform’s limitations, we managed to create a functional and visually appealing website using pure HTML and CSS to style and structure the entire single-page website. It was basic, not yet responsive, and hosted on a standard Blogspot domain.

With more experience and expertise, I later transitioned the portfolio to WordPress, to build a complex, multi-page, and fully responsive website on his own domain

After

Before

First Portfolio

Hosted on Blogger

Simple, basic

Just HTML and CSS

Single page

No responsiveness

Portfolio only

Blogspot domain

Second Portfolio

Hosted on WordPress

Complex, structured

HTML, CSS, PHP, JavaScript

Multi-page

Responsive

Built-in e-commerce

Own domain

The process began with pure creativity; we sat together, drawing the desired layout on paper in a classic low-fidelity prototyping session before a single url was created. This new platform was also architected to seamlessly integrate the Fratolish e-commerce store, fulfilling the goal of a single, unified online presence. Next, you will see the results.

Desktop Version

Mobile Version

Key Learnings & My Path to Product Management

The Power of Iteration: I learned firsthand that the most effective way to build a great product is to start small with an MVP, validate the core concept, and build upon it based on real-world feedback and evolving needs. We did that starting on Blogger than transitioning to WordPress later on.
Portfolio as Career Enablers: This project proved that a well-executed digital portfolio can be more than just a tool; it can be a powerful engine for a person’s professional growth and success.
User-Centricity Drives Results: The deep, collaborative “pen and paper” design process ensured the final product was a true reflection of the user (not only Pablo, but other people in the art world). This authenticity is what resonated with his clients and led to a direct increase in the number of invitations for projects.

Design by Julia Paulucci