Julia Paulucci

Cerensa

About the company

Cerensa is an ESG Saas that generates Environmental, Social, and Governance data for both small and large companies. This allows for the creation of KPIs, calculation of performance, inventory of environmental impact and greenhouse gas (GHG) emissions, and the construction of various socio-environmental transparency reports – all in one place.

About the role

My two years at Cerensa was incredibly enriching, offering me opportunities to engage in diverse roles ranging from product design to spearheading product marketing and delving into aspects of product management. You’ll se bellow how my initiatives significantly contributed to the company, increasing website traffic, improving HEART metrics, and much more.

Client Engagement and Stakeholder Management

As a Intern at Cerensa, I led client meetings where I conducted platform training sessions, addressed inquiries, and effectively handled feedback and suggestions for improvement.We maintained a client satisfaction rate of 77,2% and successfully escalated critical issues to management, resulting in a 31% reduction in client support response times. Additionally, I liaised with our engineering team to prioritize and implement product enhancements, ensuring alignment with client needs and market demands.

Product Discovery

I spearheaded the discovery process to identify opportunities for product improvement, conducting comprehensive interviews and analysis.

10 clients interviewed, in addition to internal stakeholders such as engineering, support, and management, to understand the pain points of each area and identify opportunities for improvement.
Clarity on key opportunities and definition of a coherent roadmap.
Identification of 3 inefficiencies in current processes.
Data-driven improvements with a high potential for impact

Click the image below to explore the first part of our discovery process.

Product Design

Website Redesign

In response to outdated website content and functionality issues, I led a website overhaul project. This effort improved site navigation and content accuracy.

5 landing pages created.

Page speed from 73% to 100%
Post-update, we saw a 25% increase in lead generation from website visits, directly impacting our sales funnel and overall revenue.

Landing Pages

communication strategy

Recognizing communication gaps internally and externally, I developed a robust communication strategy aimed at enhancing brand visibility and market positioning.This initiative resulted in a 50% increase in social media engagement and a 35% growth in website traffic within six months. By leveraging targeted inbound marketing strategies and optimizing content based on trending keywords, we successfully elevated Cerensa’s brand presence and attracted new leads.