Fratolish
About Fratolish
Fratolish is a thrift store created in mid-2017 by Pablo Abreu. At the beginning of his business, Pablo only sold the pieces he had and didn’t like anymore. Afterwards, he started to resell pieces that he bought in other thrift stores and that had the Fratolish style. Now, Fratolish, in addition to being a thrift store, is also a collection and rents pieces and decorative objects for events or film productions.
About the job
In this project, Fratolish needed an e-commerce outside of Shopee, Enjoei and Instagram. Pablo wanted something independent, that had less service discounts, so he needed something of his own. Fratolish was then embedded within his Portfolio, the one we saw on the previous page. In addition, some graphic designs were also developed, as we will see below.
Product design
A business card is an essential tool for any business, including an independent thrift store and collection like Fratolish. It is the first impression that clients will have of the business, providing important information such as the company name, social media, and email. In addition, the business card is the first point of contact the client has with the brand’s visual identity, which is why it is essential that it is a well-crafted piece that reflects the brand’s image and values.
In the case of Fratolish, we needed something eye-catching, youthful, with modern color combinations, and that used the base colors of their logo. Pablo came up with the idea of creating an “identity card” with Fratolish’s main information, encompassing everything I said above.
THE PRODUCT
The e-commerce platform was embedded within Pablo’s portfolio site. To maintain a cohesive user experience, elements such as login data, cart, and footer were visible only within the Fratolish section. The design focused on creating a fully functional and intuitive store, ensuring customers could easily navigate and make purchases with minimal effort.
The site was also designed to be responsive, providing a visually appealing and cozy experience across all devices. This approach achieved a 20% conversion rate from site visitors to paying customers and a 12% increase in AOV, driven by effective product displays and recommendations.
The store was successfully integrated the e-commerce platform within Pablo’s portfolio, maintaining a cohesive brand identity. In our analysis, the website ensured a 98% uptime for the website, guaranteeing reliability for customers.